ORGANIC SOCIAL

Valentine’s Day is a key gifting moment for Clare V., but lovey-dovey isn’t who we are. We wanted to show up in a way that felt true to the brand, with something worth sharing that would extend our reach and position us as a cultural tastemaker. So we created the Clare V. Guide to Restaurant Lighting: our favorite places to eat and look at each other in our hometown of Los Angeles.

It became our most shared post of all time and one of our highest-performing overall, with nearly one share for every two likes.

1.3k shares

2.5k likes

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